American Reels has officially completed the move of all manufacturing operations from Dayton, Nevada to our new, state-of-the-art facility in Ames, Iowa. This transition represents a major investment in the future of the brand and reflects our commitment to building the toughest, most reliable hose and cable reels on the market.
The new facility provides more space, expanded staffing, and upgraded equipment, allowing our team to work with increased efficiency. The layout was designed specifically around reel production workflows, creating smoother processes from raw materials to finished product.
For our customers, this move brings clear advantages. The improved equipment and workflow ensure even better product quality, with tighter tolerances, greater consistency, and a higher level of craftsmanship across every reel that leaves the floor. The added space and team expansion also allow us to take on more custom builds than ever before, giving customers greater flexibility and faster development when they require a tailored solution.
By bringing the operation into a dedicated, purpose-built environment in Ames, we can maintain closer oversight of production, strengthen collaboration between departments, and focus on refining the processes that matter most to the industries we serve.
The shift to Ames marks a new chapter for American Reels, one centered on growth, innovation, and customer value. While the address has changed, our commitment remains the same, to deliver heavy-duty reels that perform in the toughest environments and stand up to the expectations of the people who depend on them.
We look forward to serving you from our new home in Ames, Iowa.